We caught up with Danielle Owen-Jones, who has recently celebrated the one year anniversary of her PR agency, Bloomin’ Creative. I first met Danielle at a networking event in Kirkby Lonsdale, Cumbria, where her business is based, and we kept bumping into each other on the local networking circuit afterwards.
In fact, it was networking that has inspired this Q&A with Danielle, because she has just put an order in for her first Bough to Beauty Bespoke ‘Badge for Life’. Here, Danielle explains why she decided to swap the paper name badges for our sustainably sourced FSC certified wood badge, and talks us through her journey of her first year in business.
Please can you tell me a bit about you and life before Bloomin’ Creative?
I’m a former journalist and PR professional living in Kirkby Lonsdale with my husband, Tom, and our cockapoo, Poppy. My mum has always been a career woman and instilled that work ethic in me from a young age. I started working as soon as I was 16 and my first job was a shop assistant in Matalan. I’d always known I wanted to write and nagged my local paper, the Southport Visiter (sic) to give me work experience so I could get my foot in the door. As soon as said foot was in the door, I pretty much refused to leave! I ended up working there for a year before I landed my job as a fully-fledged journalist when I was 19, after completing my NCTJ qualification and 100 words-per-minute shorthand. I loved my days on the paper, but eventually decided I wanted a new challenge and worked at big agencies in Liverpool and Manchester before Tom and I made the decision to move up to Cumbria.
How did the journey to start Bloomin’ Creative begin and when did you launch?
When we moved to Cumbria, I started as a PR consultant and freelance copywriter with just two clients initially. Then things steadily grew and when we reached 10+ clients on our books, I decided to launch Bloomin’ Creative as a PR agency set-up last summer. Now, we work with clients all around the North West in an interesting variety of industries, including finance, hospitality, food and drink, property, interiors and creative. We offer B2B (business-to-business) and B2C (business-to-consumer) public relations services, including short and long-term campaigns, strategy, media relations, press office and copywriting.
What inspired you to set up Bloomin’ Creative?
During my time as a freelancer, I quickly realised there was a gap in the market for a PR agency in South Lakes. My journalism background and my experience working at one of the top PR agencies in the UK definitely served me well, and my clients could see the value in my work. In fact, I would say my clients played a massive role in pushing me to go full steam ahead with Bloomin’ Creative. They have been hugely encouraging throughout my business journey, which I’m very grateful for.
Who is on your team at Bloomin’ Creative?
Interestingly, I’ve recently taken my mum on part-time. She is also a former journalist who went into PR and corporate communications and she has phenomenal experience in the industry, working with huge brands such as IPC Magazines, Gower Publishing, McVities and KP Snacks. I love working with her, the dynamic is great and we play to each other’s strengths – she has a really creative mindset when it comes to content and brainstorming ideas for clients, and she’s a superb writer. We also have an extended team of trusted partnerships so we can offer our clients a full-service outsourced marketing approach, with specialists in SEO, social media, branding and web design, to name just a few.
What made you want to order a Bough to Beauty Badge for Life?
I’d met Vix on the Cumbria networking circuit a few times when she lived nearby. I was so impressed by her story and really enjoyed watching the Bough to Beauty business flourish, I just loved the concept of it. I noticed over social media that a lot of my contacts in Cumbria had ordered their wooden name badges and decided to order one for myself through the LBN networking group. I’ve never enjoyed using paper badges for networking events. The wooden badge is not only re-usable, as opposed to wasteful paper badges, but it also looks stylish and professional too. It’s great to support a British business that’s ethical and is doing such a good job.
What’s in store for Bloomin’ Creative by the time you celebrate your second anniversary?
Lots of bloomin’ good things to celebrate, I hope! We’ve just been awarded Best Boutique PR Agency (Cumbria) by SME News North West Enterprise Awards 2017 which I’m still over the moon about as it’s my first award for the business and is definitely the icing on the cake for a great first year. We’ll also be pitching for new clients and will continue to line up fantastic editorial opportunities for our existing clients. We work with clients all around the North West, but we’d love to work with more Cumbrian firms as we’re so proud to live and work in Cumbria.
Thanks to Danielle for sharing her story with us, if you want to keep up-to-date with Bloomin’ Creative, take a look at the website www.bloomincreative.co.uk or Facebook (@BloominCreativePR), or Twitter and Instagram (@BloominCreative)
If you liked this post you might like to SUBSCRIBE to our newsletter, where we feature businesses making a positive impact + share exclusive offers with our readers, want in? Subscribe today!
Thanks for reading!
Bough to Beauty Bespoke
Being a green business will help the environment and could improve your company’s chances of success. Sustainable business is about meeting three key requirements; being environmentally friendly, considerate towards society (especially those affected by your business), and profitable so the business can survive, thrive and act responsibly whilst making a positive impact.
It isn’t about writing a policy and filing it away to gather dust, it’s about taking action. A sustainable business should have these values ingrained in their business strategy and daily decision making. Do you run a sustainable business?
At Bough to Beauty Bespoke, we want to help you by sharing innovative solutions that tackle environmental challenges facing businesses today. We’ve lined up some inspiring interviews with successful sustainable businesses that are making a positive impact.
We’ll be sharing these inspirational stories on our blog, along with simple steps to make your business more sustainable and more successful.