Lucy Hall, Founder of Crafty Nomad talks to us about her journey from city based Events Manager to Entrepreneur, encouraging corporates to engage in more responsible purchasing for conferences, trade show events and beyond!
Can you tell me a bit about you, what you do and why?
Im Lucy, founder of Crafty Nomad. After 10+ years working in Professional Services as an Events Manager I grew unsatisfied with my job and wanted to do something that linked my passions with purpose. I signed up to a startup course with Escape the City and there I came up with the idea for my business.
I have always loved to travel and anything crafty, in particular I was interested in people using natural resources or upcycling waste and turning it into something beautiful. I had always been frustrated too seeing the amount of waste created at events, from the tacky giveaways to organisations literally just throwing away entire stationary cupboards during a rebrand. Crafty Nomad now supplies corporates with sustainable corporate gifts, currently the only products I sell are Ocean Soles, fabulous sculptures made from waste flip flops that litter the shores of Kenya.
I took my knowledge of the events industry and made a link – in particular with regards to giveaways at exhibitions – everybody loves a freebie and that is generally what entices people to stands. These animals are bright and unique which attracts people in, they are then immediately engaged when they find out the animals are made from waste flip flops. By giving away something sustainable it demonstrates that the company is one that cares about protecting the environment and they double up as a nice gift to take home to the kids…everyone wins 🙂
How did the journey to creating Crafty Nomad begin?
Sat on a remote island in the Philippines discussing what I would call my blog/business, if I could set one up and what it would be – I was inspired by seeing how creative people with little money could be – taking plastic wrappers and making beautiful christmas tree decorations, or one lady decorated her beach front with stick people made from drift wood & coconuts.
I wanted to set up a platform to promote this and show people that we don’t need to be adding to the plastic waste that pollutes our oceans & land.
What are your company values and why are they important to you?
I haven’t yet set any company values but I am aiming to encourage corporates to consume consciously and really think about how their purchasing decisions affect our environment – everyone has a responsibility to protect our planet for future generations.
More and more people are waking up to the issues of climate change, plastics getting into our food chains etc. Customers will stop buying from organisations or businesses who are not conscious of the damage they are doing.
Where can we buy your products?
I can send out a catalog but prices are dependant on quantities and delivery time so I provide quotes on a case by case basis. Your readers can learn more about my business here. I am also happy to arrange a time and visit customers in their offices to show samples and discuss their requirements.
There is a trend for businesses globally to act more responsibly, how important do you think this is for brands to be successful in future?
Hugely important, more and more people are waking up to the issues of climate change, plastics getting into our food chains etc. Customers will stop buying from organisations or businesses who are not conscious of the damage they are doing.
Which are your favourite brands that are making a positive impact on people and planet?
I’ve also recently switched my gas & electricity provider to Bulb, Bulb supplies 100% renewable electricity and 10% green gas at prices that don’t cost the Earth. It’s easy to switch and if you use my link you’ll get £50 credit.
I’ve also signed up to get my fruit and veg delivered by Oddbox who deliver (in cardboard boxes, and not wrapped in plastic) wonky veg that the supermarkets won’t buy or sell and so would otherwise go to waste.
I’ve also recently found Milk & More who deliver milk in glass bottles which is so convenient but also means we’re throwing away at least 6 less plastic bottles per month again use this referral code LAKH94SQ for £10 credit on first invoice. I could go on forever on this question.
Ecosia is the search engine that plants trees with its ad revenue. Get the free browser extension and use Ecosia every time you search.
Basically, I feel like the change needs to start with you and gradually step by step you will be leading a more conscious life creating less waste – the ripple effect is so powerful too, before you know it people around you start bringing their reusable shopping bag or saying no to the straw.
What is the most exciting, ethically-minded business that you’d love to work with?
I would love to see businesses like Sky’s Ocean Rescue Campaign, Havianna, Gandys giving away our animals at events or using our amazing scultpures as window displays in their shops.
Thanks for all your tips Lucy!
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Bough to Beauty Bespoke
Being a green business will help the environment and could improve your company’s chances of success. Sustainable business is about meeting three key requirements; being environmentally friendly, considerate towards society (especially those affected by your business), and profitable so the business can survive, thrive and act responsibly whilst making a positive impact.
It isn’t about writing a policy and filing it away to gather dust, it’s about taking action. A sustainable business should have these values ingrained in their business strategy and daily decision making. Do you run a sustainable business?
At Bough to Beauty Bespoke, we want to help you by sharing innovative solutions that tackle environmental challenges facing businesses today. We’ve lined up some inspiring interviews with successful sustainable businesses that are making a positive impact.
We’ll be sharing these inspirational stories on our blog, along with simple steps to make your business more sustainable and more successful.