We share inspirational stories on our blog and in our newsletter, along with simple steps to make your business more sustainable and more successful. If you’d like to hear more sign up to our newsletter today and stay tuned!
Can Businesses Afford To Ignore Social + Environmental Responsibilities?
As consumers become increasingly concerned with protecting the environment, safe working conditions, ethical supply chains, environmentally friendly packaging and ethically made products, brand leaders have a responsibility to lead by example and address customers’ concerns regarding the environmental and social impact of providing their products and services.
We want to influence and inspire brands to do great things for people and the planet and want to share our favourite brand stories with you and encourage you to share yours with us.
We’re excited by the topic of responsible business as it can lead to such exciting innovations that have the potential make a huge positive impact on people, planet and profit.
Whether it’s due to the threat of losing customers to more responsible competitors, legal obligations or stakeholders expecting more in terms of corporate responsibility and transparency, brands big and small recognise the importance of taking sustainability seriously.
This might mean shaking things up a bit with forward thinking goal setting and perhaps even organisational change, but that’s okay, it’s progress in the right direction.
As Frederic Cumenal Former CEO of Tiffany’s said, “When a business faces headwinds, it’s natural to take a critical look at the cost structure. At some companies, CSR initiatives are the first things to be cut during a challenging financial time. But at Tiffany we don’t see sustainability as a cost. We see it as a way of doing business and as a competitive advantage – one that we don’t ever intend to change.” From the Harvard Business Review article ‘Tiffany’s CEO on Creating a Sustainable Supply Chain’, by Frederic Cumenal.
Business sustainability and Corporate Social Responsibility have come a long way in recent years, but there’s still a long way to go!
Creative Solutions – Tackling Social + Environmental Challenges
We love it when brands get creative with their designs and solutions to tackle environmental and social challenges. We are inspired daily by the positive impact that business can have and the opportunities presented by these challenges, we want to be part of the change.
We see futuristic inventions and new product developments appearing every day and that makes us optimistic and fired up to keep the momentum going, pushing forwards and striving for greener more thoughtful business. There are so many exciting possibilities and so many opportunities, it can feel hard to keep up with everything that’s happening and can be a bit overwhelming.
That’s where we come in, we want make sure you don’t miss the sustainability trends that you should know about and make sure you don’t suffer from overwhelm, your to do list is surely long enough.
Instead we’d like to save you time by doing the research for you and introducing you to the brands that matter, the brands that are leading the way to a more sustainable future that we all want to play a part in creating.
Good Business – Be The Change
These businesses are giving something back and inspiring others to be more environmentally conscious:
Winnow Solutions are cutting food waste.
Selfridges project ocean to reduce plastic pollution.
Pavegen kinetic energy at events.
Vegware eco-friendly packaging.
Brite Green provide help with sustainable business strategy.
Tiffany on sustainable supply chains.
Apple solar powered HQ.
Nike turning pollution into a solution, using recycled waste and turning it into the next generation of products.
We want to learn by example, spread the word about businesses who are making an effort to improve – businesses that you might want to work with, use as suppliers or follow in their footsteps towards making a real difference and contributing to growing successful sustainable businesses all over the world.
I hope you enjoyed this post.
Thanks for reading
Bough to Beauty Bespoke
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Being a green business will help the environment and could improve your company’s chances of success. Sustainable business is about meeting three key requirements; being environmentally friendly, considerate towards society (especially those affected by your business), and profitable so the business can survive, thrive and act responsibly whilst making a positive impact.
It isn’t about writing a policy and filing it away to gather dust, it’s about taking action. A sustainable business should have these values ingrained in their business strategy and daily decision making. Do you run a sustainable business?
At Bough to Beauty Bespoke, we want to help you by sharing innovative solutions that tackle environmental challenges facing businesses today. We’ve lined up some inspiring interviews with successful sustainable businesses that are making a positive impact.
We’ll be sharing these inspirational stories on our blog, along with simple steps to make your business more sustainable and more successful.
If you’d like to hear more sign up to our newsletter today and stay tuned!
Until next time!
*If you’d like to share tips on how you reduce waste and create a positive impact in your business we’d love to hear from you.